Client Success Stories: Measuring Success By How High Our Clients Soar


Banking On The Big Picture

A Southeastern bank with $3 billion in assets was facing the growing pains of a merger within their two-state footprint, made even more challenging by the bank's lack of formalized business services, public funds and treasury management platforms.  In two years, Carol T. Adams built the Business Services line of products and capabilities from concept to execution, including depository services, public funds management, and paper and electronic products/services which touch every aspect of the business cash cycle. She spearheaded building a high-performance sales team within the bank's footprint through the identification and recruitment of outstanding sales professionals, strengthened by sales coaching, mentoring, call tracking and team-building.  An aggressive sales and marketing plan was executed in 2007 which fueled the growth of over $50 million in public funds and over $75 million in commercial deposits. Her billing audit of all fee-related transactions and her creation of an annual re-pricing methodology and an exception/waive pricing policy generated over $400,000 in annualized fee income.


Cutting Costs Without Cutting Ties

A financial institution with $50 billion in assets had initiated a much needed expense control strategy impacting all areas of the company.  However, at the same time they needed to preserve their present level of service to the high net worth and most profitable customer segments. To accomplish this, Carol T. Adams developed a strategy based on the creation of a dedicated service center, which segmented the current customer service channels and provided enhanced service to high-value customer segments, namely Private Client Services and Business Banking.


On The Same Wavelength With Success

A broadcasting company with $15 million in annual sales owned radio stations from the west coast to the Florida panhandle, which required maintaining six bank accounts with different financial institutions.  When they called Carol T. Adams for help with a cash management solution, they were also in the process of breaking in a new Chief Financial Officer.  She created a cash management solution which took into account acclimation for the new CFO, training for their accounting staff and a concentrated structure for their banking needs.  Today all monies are concentrated into a single bank account, reducing float, saving thousands of dollars annually in bank fees, and maximizing interest earnings for the company that on average collected balances of $4 million monthly.


Raising Money To Raise Hope

A nationally-recognized non-profit merged their operations in six states into one division, which meant dealing with over 650 bank accounts being utilized for donations.  Carol T. Adams centralized their accounts payable, bank reconciliation and investing functions and initiated a consolidation and concentration strategy which reduced the bank accounts to 200 resulting in a growth in incremental interest earnings to $80,000 per month.


Selling What Works

A start-up bank in Tampa, Florida implemented a comprehensive sales and marketing plan developed by Carol T. Adams which included needs-based selling, lead identification training, campaign promotional and marketing tools development, and a sales tracking and incentive mechanism.  As a result, sales doubled for the bank and new deposits were garnered.

"RedKnot Resource Group showed us that making our profits work harder was a lot less work than we thought.  They helped us see the profit-making potential already there in our company that we were missing while improving our productivity.  Time is only money when you manage both and RedKnot enabled us to chart the course we needed to be in line with our goals."