… and this is how we got our name.
THE REDKNOT BRANDING STORY
We were inspired.
Outrageous commutes. Grueling travel schedules. Navigating the storm on gut instinct. They’re not just part of the business world. They’re part of what makes the red knot (that’s the bird’s name with a space) such an awe-inspiring species… And the main reasons why RedKnot Resources (that’s us squishing together the letters and making a capital “K” to make it our own) chose this plump, indomitable shore bird to be the emblem of our entrepreneurial endeavor. The sturdy red knots get their name from the bright red plumage they sport on their breast and head during the mating season, but these sandpipers are hardly empty suits. Like RedKnot Resources and our clients, what really makes them stand out is that they have what it takes to go far.
The red knot makes one of the most record-breaking migrations in nature: nearly 10,000 miles from the tip of South America to their mating grounds on the Artic Circle. Along the way, flocks of red knots numbering in the thousands stopover along the East coast of North America, where they feast on the nonviable eggs of horseshoe crabs to gain the stores of fat that will see them through their epic odyssey. It’s been estimated that 90 percent of the red knot population can be found on the Delaware Bay Shore when they make their yearly stopover on their journey north. However, despite their resiliency, the changing climate, coastal development and the overharvesting of horseshoe crabs as bait by the fishing industry caused the red knot population to significantly dwindle. Today, the red knot is designated as a “threatened” species, at-risk of becoming endangered.
Any business professional that has faced down fierce competition and the headwinds of a volatile market can identify with this tough little bird. Visit the U.S. Fish & Wildlife Service website to follow the red knots’ incredible progress on their challenging journey. After all, even with the keenest instincts and most carefully plotted course, success happens most often when we join forces with those who have successfully traveled the path before us. Gain Altitude with RedKnot Resources.